Mac Profits fuses Meta, Google and Shopify into one real-time truth — true profit, breakeven CPA, hour-level attribution — then puts an AI agent on top that plans, executes and audits every move.
Every number is reconciled to the order line — shipping, handling, upsells, COGS, fees, tax — so ROAS is measured against your real breakeven, not a guess.
Order-level P&L with tax-aware math, pure-profit shipping detection and per-order breakeven audits you can open line by line.
Meta and Google fetched in parallel, timezone-synced to the hour, blended into a single ROAS-vs-breakeven meter with hard spend epochs.
Ask anything with live data in context. It proposes numbered action menus, executes with a confirmation gate, and never re-recommends a change it already made.
Every budget move — by the agent, or by a human in Ads Manager — is detected, logged and graded 18 hours later against real results.
Type /launch, answer seven questions, drop your videos — a full Sales CBO campaign is built to template, paused, and ready to go live on your word.
Loss bands, LTV assumptions, decision ladders and operator notes live in one place — and every verdict, everywhere, runs on them.
The agent reads live spend, day-by-day trends, your knowledge base and the full change ledger — then acts only through an executor-locked confirmation gate. Cutting is always fail-safe; scaling always needs a human yes.
"Should I scale Drill Bit tonight?" — answered with real CPP vs breakeven, trends and history.
Numbered menus, selective execution, YES/NO confirmation — locked to named executors.
Every change is graded after 18 hours of data. What worked gets pressed; what backfired gets reversed.
Orders, refunds, fees and ad spend stream in, timezone-synced and reconciled to the penny against Shopify.
The engine derives your true breakeven CPA per product — COGS, fees, shipping profit and upsells included.
The agent turns the gap between CPP and breakeven into ranked actions, executes on approval, and grades itself later.
Mac Profits is currently invite-only for our operating teams.